Where to Buy

Pearson Publishing
To order, go to Pearson Higher Education webpage:
http://www.pearsonhighered.com/educator/product/Public-Relations-Practices/9780133127645.page
or check out Amazon.com!

Brief Contents
Chapter 1 The Purposes of Public Relations 1
Chapter 2  How Public Relations Deals with Problems and Opportunities 9
Chapter 3 Employee Relations 21
Chapter 4 Community Relations 49
Chapter 5 Investor Relations 76
Chapter 6 Consumer Relations 107
Chapter 7 Media Relations 144
Chapter 8 Public Issue Campaigns and Debates 169
Chapter 9 Crisis Management 209
Chapter 10 Standards, Ethics, and Values 241