Volkswagen’s Diesel Downfall

So, Volkswagen decided to game the system and write a computer program to fool those who test the systems as to the kind of gas mileage the cars were getting.  And then, to add insult to injury, they dribble out later that there were even more cars involved.  This will be a classic case of why public relations practitioners have  responsibility to “speak truth to powe”  when the casebook goes to print once again.

2 thoughts on “Volkswagen’s Diesel Downfall

  1. Promoting organizations through editorial coverage is a tactic that public relations professionals utilize. However, it is only one of many tools in the toolbox. A solid strategic plan, one with measurable outcome goals (not just outputs), is key for our organization to be maximally successful and prove the worth of our work.

  2. PR agencies promote companies through editorial coverage. This is called as free media like publishing stories on websites, newapapers, magazines and TV channels etc as compared to advertisements.

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