Is the campaign to legalize pot a good public relations case?

A gentleman by the name of Rick Steves (popular for travel books) helped organize the campaign in Washington State to legalize small amounts of marijuana.  The growing understanding of pot as a medicinal resource seemed to help move its use into the mainstream and garner a new group of supporters to the cause.  Recently, increased awareness about the amount of marijuana arrests and the costs of the “war on drugs” has also caused others to climb onboard the legalization bandwagon.  Coalition building is a key public relations strategy.  The subject would be of interest, no doubt, to college students.  What do you think?