Burger King Hacked

Here is a problem that all organizations should be prepared for in this time of technology hacking and pranks.  Though it is a minor kerfuffle for BK, some practitioners fault BK for not responding quicker (see the link below).   Issue anticipation is a critical role for PR in an organization.  Should BK have had a game plan and statement ready for this?  Should they have one for every possible problem as this practitioner suggests?


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