ACA/Obamacare: What would be your counsel?

The launch failure of the healthcare website was a huge hit to the confidence of the public. Now, as rollout begins of actual services, more problems will likely be encountered and highlighted by media and opponents. What would be your strategic counsel going forward? Why? How would you have re-aligned messaging early on if you knew what was to come? Can you “sell” benefits to get legislation passed and still keep expectations at reasonable levels?

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