Dunkin Donuts Presentation at PRSA (Yankee Chapter)

Sat through presentation by DD head of PR (read: publicity). Nothing is easy to promote but donuts have to be right up there on the ease factor. Just walk into a newsroom with dozens of donuts and coffee and wow! Got to have a new message with it as well — as Eddie Bernay’s always said: “Make news, not new releases” and DD has that down — even if it is just about National Donut day.

Organization chart of communications function shows a wider understanding public relations — incorporating public affairs, franchisee relations , etc. So why is the media relations department called “public relations”? Doesn’t this add to the confusion over what the public relations function is truly about?